The fitness industry—the primary driver of traffic for wellness and health-focused travel—is booming. This growth indicates not only a rising number of people embracing an active lifestyle but also an increasing willingness to invest in it. This segment is ready to spend on travel experiences that combine physical activities with overall well-being.

Next, I will outline key takeaways from the article "The Biggest Wellness Travel Trends for 2024."

Adults-Only Retreats – Travel experiences designed specifically for adult couples, allowing parents to enjoy quality time together while their children vacation separately.

Family Wellness Retreats – Programs that promote well-being for the entire family. However, the challenge remains: how do you get teenagers to engage with wellness experiences?

Intimacy & Desire Retreats – A growing segment focusing on sexual and emotional wellness. Luxury wellness resorts like Shou Sugi Ban House in New York now offer retreats on tantra and clinical sexology. Miraval Arizona hosts workshops on sex and desire, including personalized sessions on topics like low libido and female orgasm. Earlier this year, SHA Wellness Clinic in Alicante, Spain, launched a dedicated sexual health department.

Destination-Based Retreats – A combination of local wellness traditions, leisure, and educational experiences rooted in the expertise of the location. This concept could work well for destinations like Abkhazia or Adygea. For instance, this summer, Andaz Resort in Costa Rica’s Papagayo Peninsula is hosting a six-day Blue Zones retreat, exploring the longevity secrets of the region’s centenarians.

Sleep Wellness Retreats – As sleep hygiene becomes a top priority, resorts are designing special suites and programs to help guests combat insomnia. Carillon Miami Wellness Resort has partnered with Bryte, a high-tech mattress company, to launch a four-day Sleep Well Retreat. This experience includes luxury accommodations featuring the Bryte Balance Smart Bed and a suite of sleep-enhancing therapies, such as quantum harmonic sound therapy, vibroacoustic treatments, and electromagnetic and infrared therapy.

Women’s & Men’s Wellness Retreats – Gender-specific retreats focusing on health, personal growth, and well-being, often tailored for corporate teams or private groups.

Urban Anti-Stress Retreats – Wellness getaways organized by fitness professionals, psychologists, and online consultants who bring their city-based audiences together for shared wellness experiences in travel settings.

On one hand, I agree that these trends won’t become mainstream for hotels just yet. However, they are early signals—small streams that are likely to grow in the future. For properties looking to develop long-term product strategies and strengthen their positioning, these trends are worth considering.

When planning a trip, people always ask themselves, “Why are we going there?” or “What will we do there?”. The activities and experiences a destination offers play a crucial role in the decision-making process.