Turning a Struggling Startup into a Thriving Business: A Success StoryA newly opened aesthetic medicine clinic in Finland, equipped with state-of-the-art devices such as
Emface (a non-invasive facial lifting technology) and
Emsella (a treatment for pelvic floor strengthening), faced a challenging start. Despite offering cutting-edge treatments at premium prices, the clinic struggled to break even for over a year, raising concerns among investors about the viability of the project in a small market.
Our Role in the TransformationThe clinic invited us to audit their Meta advertising campaigns. Through our analysis, we:
- Identified and corrected advertising errors: Fixed issues in campaign targeting, budgeting, and messaging that were hindering results.
- Redesigned the client acquisition model: Introduced a more efficient and engaging approach tailored to their target audience.
The ResultsWithin just one month of implementing our recommendations, the clinic achieved its first profit. Remarkably, this milestone occurred in June—a period typically associated with a seasonal decline in demand for aesthetic treatments.
The clinic maintained profitability throughout the summer and into the fall, which enabled them to expand their range of services and strengthen their position in the market.
This case demonstrates how expert marketing adjustments can quickly turn around even the most challenging projects, delivering tangible results in record time.