Let's Talk
WHY AI SEARCH VISIBILITY MATTERS
Guests are changing how they discover hotels
  • GUESTS ARE STARTING WITH AI
    More travelers now ask AI assistants where to stay instead of starting with a traditional Google search.

    They describe what they want and ask for recommendations.
  • AI SHOWS A SHORTER LIST
    Instead of opening ten search results, guests may get only a few hotel recommendations.

    That means fewer hotels make it into the first stage of their choice.
  • IF YOU ARE NOT THERE, YOU MAY NOT BE FOUND
    If your hotel is not mentioned, a potential guest may never visit your website or even know you exist.

    This matters most when they do not already know your hotel by name.
  • HE GOAL IS TO BE DISCOVERED EARLIER
    GEO optimization helps AI systems better understand your hotel and when it may be relevant to a guest.

    The goal is simple: be found when guests ask for recommendations, not only when they search for your name.
WHAT I DO
I help search engines and AI understand what your hotel offers — so more potential guests can find it and consider booking

Most of the work is done through your website: its structure, key pages, content and basic search setup

  • FINDING HOW GUESTS SEARCH

    I identify the questions and situations that may lead a guest to your hotel: location, type of stay, wellness needs, special occasions, activities and more.

    This gives us a clear picture of what your hotel should be found for.
    1

  • MAKING YOUR OFFER CLEAR

    I review how your hotel, rooms, experiences and location are explained on the website.

    If important information is unclear, hidden or scattered across different pages, I reorganize it so both guests and search systems can understand it quickly.
    2

  • IMPROVING THE PAGES THAT MATTER MOST

    I improve the structure and content of the pages most likely to attract new guests.

    This may include the homepage, rooms, wellness, experiences, location pages and other important sections.
    3

  • ANSWERING THE QUESTIONS GUESTS ACTUALLY ASK

    I add or improve content around real guest questions: where to stay, what makes the hotel different, who it suits, what is nearby and what kind of stay they can expect.

    This gives search engines and AI more useful information to work with.
    4

  • FIXING SEARCH VISIBILITY ISSUES

    I check the essential parts of the website that can prevent pages from being properly found or understood.

    This includes page titles, descriptions, indexing, internal links and other basic SEO elements.
    5

  • CHECKING WHAT CHANGES OVER TIME

    I track how the hotel appears in search and AI answers and which pages start gaining visibility.

    This helps us see what is working, what is still missing and where further improvements are worth making.
    6

Want your hotel to be easier to find in AI search?

Let’s talk about where you are now and what could realistically be improved
Book a call Message me on Whatsapp

We do not try to change everything at once. I first find the gaps that matter, agree the priorities with you, and then work through them step by step.

A clear process, with priorities agreed before the work starts
I REVIEW WHERE YOU ARE NOW
I look at your website, key pages, search visibility and how your hotel appears in AI answers. The goal is to find what is unclear, missing or preventing your hotel from being discovered.
WE AGREE WHAT TO FIX FIRST
You get a clear list of priorities: which pages need work, what content is missing and which basic search issues should be fixed. You know what will be done before the work begins.
I MAKE THE IMPROVEMENTS
I work on the website structure, key pages, content, internal links and basic SEO setup. Most changes can usually be made within your existing website. If something requires a developer, I identify it separately.
WE CHECK THE RESULTS AND DECIDE WHAT IS NEXT
I track whether the improved pages are being found, how search visibility changes and how your hotel appears in AI results. Then we decide whether more work is justified — or whether the first phase is enough for now.
WHAT you get
More opportunities to attract direct bookings from guests who have not heard of your hotel yet.

The goal is not simply to “rank better.” It is to put your hotel into more relevant guest decisions — earlier, before the choice has already been made.

  • MORE CHANCES TO BE DISCOVERED BY NEW GUESTS

    People who do not know your hotel by name can still find it when they ask Google or AI where to stay.
    That gives you access to demand you may currently be missing.
    1

  • MORE RELEVANT GUESTS, NOT JUST MORE TRAFFIC

    Your hotel becomes visible around the trips, needs and questions it is actually a good fit for.

    The aim is to attract people with a real reason to consider your hotel.
    2

  • A STRONGER PLACE IN THE GUEST’S SHORTLIST

    Guests can see more clearly why your hotel fits their trip, what makes it different and who it is best for.
    That gives you a better chance of staying in the decision instead of being quickly compared away.
    3

  • MORE DIRECT BOOKING OPPORTUNITIES

    Better discovery can bring more potential guests to your own website earlier in their decision.
    That creates more chances to win the booking directly, before the guest ends up with an OTA or another hotel.
    4

  • LESS DEPENDENCE ON PEOPLE ALREADY KNOWING YOUR NAME

    Many hotels are easy to find only when someone searches for the hotel itself.

    The goal is to build visibility before that stage — when the guest is still deciding where to stay.
    5

  • A CLEARER CASE FOR WHERE TO INVEST NEXT

    You can see which types of visibility, guest questions and hotel pages are worth developing further.
    That makes future marketing decisions easier — and helps avoid spending on work that is unlikely to matter.
    6
Appearing in AI answers, not just in search
A 5-star boutique hotel had a strong product, but most guests who found it through search already knew the hotel by name.
View case example

Want your hotel to be discovered by more potential guests?

Let’s look at where you are visible today and whether GEO optimization can create meaningful new opportunities for direct bookings
Book a call Message me on Whatsapp

Armen Kaladzhyan

MARKETING FOR BOUTIQUE
AND WELLNESS HOTELS
I have worked in digital marketing since 2002. Paid media, search, website conversion and commercial strategy.

I have worked with hotels since 2015. Today they are my main focus: independent boutique and wellness properties, retreats, countryside hotels and small luxury stays. Places with an idea behind them.

Before hotels I spent years with medical clinics in several countries. That is where I learned how people buy something expensive that they think about for weeks. A wellness or medical programme is chosen the same way.

My work starts with what a hotel already has: its data, its reviews, its existing demand. Then I build campaigns, pages and content around one commercial goal at a time, and measure that goal on its own.

I take on a small number of projects, so each one gets proper attention.

Selected hospitality projects

Hotels, resorts and retreats, tour operators, cruise and travel companies, and hospitality technology.
Let's talk about your hotel
Tell me what you are working on.

A programme that is not selling, a quiet season, campaigns that need running, or something else. If I am not the right person for it, I will say so.
Book a call Or message me on WhatsApp
Based in Madrid, working with hotels internationally
Armen Kaladzhyan
Marketing for boutique and wellness hotels
Whatsapp: +34 660 577 212
Email: armen@akmarketing.digital