Predictable Guest Growth for Wellness Hospitality

Partnering with mission-driven wellness hotels and retreats to increase direct bookings, build loyal communities, and create predictable, year-round growth.

From Marketing Chaos
to a Predictable Guest Engine

For many mission-driven hotels and retreats, marketing feels like a constant, stressful cycle: chasing last-minute bookings, paying painfully high commissions to OTAs, and running social media campaigns with no clear return.
Our role is to replace this reactive chaos with a calm, data-driven system designed for one purpose: to attract a predictable flow of your ideal guests, directly.

This isn't just about running ads; it's a holistic engine we build together, piece by piece. It combines a powerful brand story, a website optimized for direct bookings, targeted digital advertising, and automated email flows that nurture a loyal, returning community.

The result is sustainable growth and the freedom for you to focus on what you do best—creating an unforgettable guest experience.
  • Increase Direct Bookings
    We help you reduce dependency on high-commission OTAs and booking platforms. By strengthening your direct channel, you increase the profitability of every stay and build a direct, lasting relationship with your guests.
  • Attract Your Ideal Guests
    Stop marketing to everyone. We design targeted campaigns that connect your unique vision with high-value guests—the ones who book your premium retreats, stay longer, and truly appreciate the experience you’ve created.
  • Build a Loyal Community
    A booking is just the beginning. We help you implement communication systems (via email & social media) that transform one-time visitors into a vibrant community of brand advocates who return year after year and bring their friends.
  • Solve the Seasonality Puzzle
    Don’t let your quiet months drain your resources. We work with you to re-imagine and "productize" your off-season, creating unique, sought-after experiences that attract guests and generate consistent revenue, year-round.

Genuine Client Testimonials

Helen Rеizеntul
General Manager, Mys Boutique Hotel 5*
We have a strong, unique brand, but Armen's team was the first to truly translate that brand vision into a cohesive, high-performance digital system. They understood our aesthetic and connected it directly to performance marketing. The impact on our direct bookings was immediate and significant. True professionals who bridge the gap between brand and sales.
Andrew Dunаevsky
General Manager, Mountain Hotel "Dom U Reki"
We came to Armen's team with what we thought was a simple request: 'We need more marketing to boost our occupancy.' We assumed the answer was more advertising. What we got instead was a deep strategic analysis that uncovered the real bottleneck was in our sales process—slow response times to inquiries. This single insight was invaluable. It's this kind of deep thinking, not just marketing execution, that truly sets them apart.
Konstantin Prоkоpiеv
Owner, Safari Tours Tanzania
Before partnering with AK Marketing, our marketing efforts were costly and, frankly, chaotic. Their team brought a level of strategic clarity we desperately needed. The audit process was insightful, and the subsequent shift in focus—from broad spending to building brand equity—was a brilliant move. It was an investment in efficiency.
Natalie Zhеltuсhin
Founder, "Dom Drakona" Retreat Center
Finding a marketing partner who truly understands the soul of a remote, mission-driven retreat center is nearly impossible. Armen and his partner are that rare find. They didn't just see our empty winter season as a business problem to be solved with ads; they saw it as an opportunity to tell a new, powerful story. They took the time to understand the unique energy of Altai in winter and helped us 'productize' it in a way that resonated deeply with our ideal audience of retreat leaders. They are more than marketers; they are strategic partners who honor the brand's vision while building the systems needed for it to thrive. The process of creating our winter offering together was as valuable as the result itself.
Elena Razdolskaya
Founder of Veter, an Active Travel Agency
We launched our project at a very unfortunate time—right at the start of the pandemic. It was challenging not only to attract clients but even to generate inquiries. However, you did everything possible to give us a strong start. We got a beautiful page that quickly gained traction, growing from almost zero to 2,000 followers in just a few months. During the summer and early fall, we received a significant number of inquiries from potential customers. The second wave of the pandemic brought its own "adjustments," but we truly appreciate your professionalism and dedication.
Guljan Khudaiberenova
Founder of BVK Travel Agency
Thank you for being part of our business launch from the very beginning. We started with a vague concept and didn’t even have a name. You guided us through every stage of development—from crafting our strategy to acquiring our first clients.

Your Path to Marketing Clarity: The Wellness Marketing Blueprint

Stop Guessing, Start Building. Many hotel owners feel trapped, spending time and money on random marketing efforts without a clear understanding of what truly works. Before we can build your guest attraction engine, we must first draw the map. The Blueprint is that map.

Our foundational Hospitality Marketing Blueprint is a 3-4 week strategic deep-dive designed to give you a crystal-clear, actionable roadmap for sustainable growth over the next 12 months.

Your Blueprint Will Include:
  • A comprehensive audit

    of your current digital presence (website, SEO, social media, ads).
  • In-depth analysis

    of your key competitors and unique market position
  • A detailed 12-month marketing roadmap

    with prioritized initiatives, timelines, and KPIs.
  • Clear recommendations

    on the channels, budget, and messaging required to attract your ideal guests.
A no-obligation introductory call to discuss if the Blueprint is the right first step for your hotel or retreat

Our Process:

Discovery Call (45 min)
We start with a deep-dive call to understand your vision, goals, and challenges.
Analysis & Strategy
Our team conducts the research and crafts your custom roadmap.
Blueprint Presentation
We walk you through the completed Blueprint, answer all your questions, and outline the next steps.
Based in Madrid (Spain) & Tbilisi (Georgia), working worldwide!