Our Approach in Action: Client Success Stories

We believe that a great strategy is ultimately measured by its results. Below is a selection of success stories from our partnerships with unique hotels, retreats, and travel brands.

Each case study is a look into a real-world business challenge and the collaborative process we used to turn it into a story of predictable growth. Explore our work to see how we build guest engines.
From Our Journal: In-Depth Strategies & Success Stories
Here we share our deeper thoughts on marketing for unique hotels and retreats. Explore our articles on strategy, industry trends, and detailed breakdowns of our most interesting client cases. It's a look into how we think and work.
Genuine Client Testimonials
Helen Rеizеntul
General Manager, Mys Boutique Hotel 5*
We have a strong, unique brand, but Armen's team was the first to truly translate that brand vision into a cohesive, high-performance digital system. They understood our aesthetic and connected it directly to performance marketing. The impact on our direct bookings was immediate and significant. True professionals who bridge the gap between brand and sales.
Andrew Dunаevsky
General Manager, Mountain Hotel "Dom U Reki"
We came to Armen's team with what we thought was a simple request: 'We need more marketing to boost our occupancy.' We assumed the answer was more advertising. What we got instead was a deep strategic analysis that uncovered the real bottleneck was in our sales process—slow response times to inquiries. This single insight was invaluable. It's this kind of deep thinking, not just marketing execution, that truly sets them apart.
Konstantin Prоkоpiеv
Owner, Safari Tours Tanzania
Before partnering with AK Marketing, our marketing efforts were costly and, frankly, chaotic. Their team brought a level of strategic clarity we desperately needed. The audit process was insightful, and the subsequent shift in focus—from broad spending to building brand equity—was a brilliant move. It was an investment in efficiency.
Natalie Zhеltuсhin
Founder, "Dom Drakona" Retreat Center
Finding a marketing partner who truly understands the soul of a remote, mission-driven retreat center is nearly impossible. Armen and his partner are that rare find. They didn't just see our empty winter season as a business problem to be solved with ads; they saw it as an opportunity to tell a new, powerful story. They took the time to understand the unique energy of Altai in winter and helped us 'productize' it in a way that resonated deeply with our ideal audience of retreat leaders. They are more than marketers; they are strategic partners who honor the brand's vision while building the systems needed for it to thrive. The process of creating our winter offering together was as valuable as the result itself.
Elena Razdolskaya
Founder of Veter, an Active Travel Agency
We launched our project at a very unfortunate time—right at the start of the pandemic. It was challenging not only to attract clients but even to generate inquiries. However, you did everything possible to give us a strong start. We got a beautiful page that quickly gained traction, growing from almost zero to 2,000 followers in just a few months. During the summer and early fall, we received a significant number of inquiries from potential customers. The second wave of the pandemic brought its own "adjustments," but we truly appreciate your professionalism and dedication.
Guljan Khudaiberenova
Founder of BVK Travel Agency
Thank you for being part of our business launch from the very beginning. We started with a vague concept and didn’t even have a name. You guided us through every stage of development—from crafting our strategy to acquiring our first clients.
We Partner with Visionaries
Our focus is not on large, corporate chains, but on independent hotels, retreats, and travel brands with a unique soul. We believe in quality over quantity, building deep partnerships with founders and teams who are passionate about creating unforgettable guest experiences. Here are some of them.
Our strategies have helped over 30 hospitality and travel brands in 9 countries achieve predictable growth
Our story is a blend of two decades in high-level marketing and a lifelong passion for unique hospitality. We've designed growth systems for global brands across various industries, but our focus has always been drawn to businesses with a unique soul and vision.
  • Armen Kaladzhyan
    Founder & Lead Strategist
    With a 20-year career in digital marketing for brands in the EU, Americas, and the Middle East, Armen is an expert in building predictable growth systems.

    He now focuses this strategic expertise on the hospitality sector, helping unique hotels translate their vision into measurable results like direct bookings and guest loyalty.
  • Irene Kirillova
    Partner & Marketing Strategist
    Irene brings two decades of international B2B marketing experience, crafting strategies for major brands in demanding markets like Germany and South Korea.

    As a dedicated yoga practitioner and traveler, she possesses a rare ability to bridge the gap between high-level business strategy and the authentic communication that resonates with a wellness-conscious audience.
Ready to Build Your Engine?
The first step is a 30-minute introductory call to discuss your goals and see if our strategic Blueprint is the right fit for your vision.
A no-obligation introductory call to discuss if the Blueprint is the right first step for your hotel or retreat
Based in Madrid (Spain) & Tbilisi (Georgia), working worldwide!