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The Journal for Hospitality & Travel Visionaries
Welcome to our journal—a dedicated resource for the leaders of independent hotels, wellness retreats, and unique travel brands.
Here, we go beyond generic marketing tips to share in-depth strategies, real-world case studies, and actionable insights on how to build a thriving, resilient, and profitable hospitality business.
Here, we go beyond generic marketing tips to share in-depth strategies, real-world case studies, and actionable insights on how to build a thriving, resilient, and profitable hospitality business.
Our strategies have helped over 30 hospitality and travel brands in 9 countries achieve predictable growth
Our story is a blend of two decades in high-level marketing and a lifelong passion for unique hospitality. We've designed growth systems for global brands across various industries, but our focus has always been drawn to businesses with a unique soul and vision.
- Armen KaladzhyanFounder & Lead StrategistWith a 20-year career in digital marketing for brands in the EU, Americas, and the Middle East, Armen is an expert in building predictable growth systems.
He now focuses this strategic expertise on the hospitality sector, helping unique hotels translate their vision into measurable results like direct bookings and guest loyalty. - Irene KirillovaPartner & Head of OperationsIrene brings two decades of international B2B marketing experience, crafting strategies for major brands in demanding markets like Germany and South Korea.
As a dedicated yoga practitioner and traveler, she possesses a rare ability to bridge the gap between high-level business strategy and the authentic communication that resonates with a wellness-conscious audience.
We Partner with Visionaries
Our focus is not on large, corporate chains, but on independent hotels, retreats, and travel brands with a unique soul. We believe in quality over quantity, building deep partnerships with founders and teams who are passionate about creating unforgettable guest experiences. Here are some of them.
Stop the Leaks: Your Direct Booking Roadmap
Is Your Marketing Budget a Leaking Bucket? Many hotels spend money filling their marketing bucket, but bookings leak out because of hidden website errors or weak strategy. The Roadmap Diagnostic finds and seals those leaks.
This is a focused, 2-week expert analysis that gives you a crystal-clear, step-by-step roadmap to seal the leaks and ensure profitable, long-term growth.
Your Direct Booking Roadmap will include:
This is a focused, 2-week expert analysis that gives you a crystal-clear, step-by-step roadmap to seal the leaks and ensure profitable, long-term growth.
Your Direct Booking Roadmap will include:
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Clear Audit of All Online Marketing
Website, SEO, Social Media, Ads. We check every piece of your current digital marketing. -
Actionable 6-12 Month Roadmap
Step-by-step plan. A prioritized list of what to do first, next, and last. -
Specific Recommendations
How to spend budget. Clear advice on the right channels, budget, and guest messages. -
Competitor Analysis
Who is winning and why. We show you your best position against main rivals.
