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The Journal for Hospitality Visionaries
Welcome to our journal—a dedicated resource for the leaders of independent hotels, wellness retreats, and unique hospitality brands.
Here, we go beyond generic marketing tips to share in-depth strategies, real-world case studies, and actionable insights on how to build a thriving, resilient, and profitable hospitality business.
Here, we go beyond generic marketing tips to share in-depth strategies, real-world case studies, and actionable insights on how to build a thriving, resilient, and profitable hospitality business.
Our strategies have helped over 30 hospitality and travel brands in 9 countries achieve predictable growth
Our story is a blend of two decades in high-level marketing and a lifelong passion for unique hospitality. We've designed growth systems for global brands across various industries, but our focus has always been drawn to businesses with a unique soul and vision.
- Armen KaladzhyanFounder & Lead StrategistWith a 20-year career in digital marketing for brands in the EU, Americas, and the Middle East, Armen is an expert in building predictable growth systems.
He now focuses this strategic expertise on the hospitality sector, helping unique hotels translate their vision into measurable results like direct bookings and guest loyalty. - Irene KirillovaPartner & Head of OperationsIrene brings two decades of international B2B marketing experience, crafting strategies for major brands in demanding markets like Germany and South Korea.
As a dedicated yoga practitioner and traveler, she possesses a rare ability to bridge the gap between high-level business strategy and the authentic communication that resonates with a wellness-conscious audience.
We Partner with Visionaries
Our focus is not on large, corporate chains, but on independent hotels, retreats, and travel brands with a unique soul. We believe in quality over quantity, building deep partnerships with founders and teams who are passionate about creating unforgettable guest experiences. Here are some of them.
Ready to Build Your Engine?
The first step is a 30-minute introductory call to discuss your goals and see if our strategic Blueprint is the right fit for your vision.
A no-obligation introductory call to discuss if the Blueprint is the right first step for your hotel or retreat
