Building Your Predictable Guest Engine

Your hotel or retreat is more than just a business—it’s a unique vision. Our role is to build a marketing and sales system that honors that vision, turning sporadic bookings into a steady, predictable flow of your ideal guests.

This page details our approach: from the foundational strategy of our Blueprint to the hands-on implementation in our Growth Partnerships.

Step 1: The Foundation — Your Strategic Blueprint

We believe that successful marketing isn't about random tactics; it's about a deliberate, data-informed strategy.
That's why every client partnership begins with our foundational Hospitality Marketing Blueprint.

It’s an intensive 3-4 week deep-dive where we become your strategic partner to build a definitive roadmap for growth, ensuring every future action is intentional, effective, and drives results.
  • I. A 360° Digital Audit

    We conduct a deep-dive analysis of your entire digital ecosystem—from website performance and SEO rankings to your social media presence and ad campaigns—to identify your current strengths and hidden weaknesses.
  • II. Competitive & Market Analysis

    We analyze your key competitors and the wider market to identify opportunities for differentiation and define your unique, defensible position in the hospitality landscape.
  • III. Your 12-Month Growth Roadmap

    You'll receive a detailed, step-by-step marketing plan for the next 12 months. It includes prioritized actions, clear timelines, and the key performance indicators (KPIs) we will use to measure success.
  • IV. Channel & Messaging Strategy

    We provide clear, data-backed recommendations on which marketing channels to use, how to allocate your budget, and what core messages will resonate most powerfully with your ideal guests to drive bookings.
    Book a Blueprint Call


Clarity Delivered: Your Strategic Roadmap

The result of our initial 3-4 week engagement is a comprehensive, multi-page strategy document, tailored specifically to your hotel.

This isn't just a list of abstract ideas; it's a detailed, data-driven roadmap with prioritized actions. It serves as the unwavering foundation for our future work together, providing the clarity and confidence you need to invest in marketing effectively.


Step 2: Implementation — The Monthly Growth Partnership

A powerful strategy is only as good as its implementation. 
After creating your Blueprint, we don't just hand you a document and wish you luck.

Our Monthly Growth Partnership is designed to act as your dedicated, outsourced marketing department, executing the roadmap and driving predictable results month after month.
As your growth partner, we manage all the key channels required to run your engine:

Discover Some of Our Success Stories

Genuine Client Testimonials

Helen Rеizеntul
General Manager, Mys Boutique Hotel 5*
We have a strong, unique brand, but Armen's team was the first to truly translate that brand vision into a cohesive, high-performance digital system. They understood our aesthetic and connected it directly to performance marketing. The impact on our direct bookings was immediate and significant. True professionals who bridge the gap between brand and sales.
Andrew Dunаevsky
General Manager, Mountain Hotel "Dom U Reki"
We came to Armen's team with what we thought was a simple request: 'We need more marketing to boost our occupancy.' We assumed the answer was more advertising. What we got instead was a deep strategic analysis that uncovered the real bottleneck was in our sales process—slow response times to inquiries. This single insight was invaluable. It's this kind of deep thinking, not just marketing execution, that truly sets them apart.
Konstantin Prоkоpiеv
Owner, Safari Tours Tanzania
Before partnering with AK Marketing, our marketing efforts were costly and, frankly, chaotic. Their team brought a level of strategic clarity we desperately needed. The audit process was insightful, and the subsequent shift in focus—from broad spending to building brand equity—was a brilliant move. It was an investment in efficiency.
Natalie Zhеltuсhin
Founder, "Dom Drakona" Retreat Center
Finding a marketing partner who truly understands the soul of a remote, mission-driven retreat center is nearly impossible. Armen and his partner are that rare find. They didn't just see our empty winter season as a business problem to be solved with ads; they saw it as an opportunity to tell a new, powerful story. They took the time to understand the unique energy of Altai in winter and helped us 'productize' it in a way that resonated deeply with our ideal audience of retreat leaders. They are more than marketers; they are strategic partners who honor the brand's vision while building the systems needed for it to thrive. The process of creating our winter offering together was as valuable as the result itself.
Elena Razdolskaya
Founder of Veter, an Active Travel Agency
We launched our project at a very unfortunate time—right at the start of the pandemic. It was challenging not only to attract clients but even to generate inquiries. However, you did everything possible to give us a strong start. We got a beautiful page that quickly gained traction, growing from almost zero to 2,000 followers in just a few months. During the summer and early fall, we received a significant number of inquiries from potential customers. The second wave of the pandemic brought its own "adjustments," but we truly appreciate your professionalism and dedication.
Guljan Khudaiberenova
Founder of BVK Travel Agency
Thank you for being part of our business launch from the very beginning. We started with a vague concept and didn’t even have a name. You guided us through every stage of development—from crafting our strategy to acquiring our first clients.

We Partner with Visionaries

Our focus is not on large, corporate chains, but on independent hotels, retreats, and travel brands with a unique soul. We believe in quality over quantity, building deep partnerships with founders and teams who are passionate about creating unforgettable guest experiences. Here are some of them.

Our strategies have helped over 30 hospitality and travel brands in 9 countries achieve predictable growth

Our story is a blend of two decades in high-level marketing and a lifelong passion for unique hospitality. We've designed growth systems for global brands across various industries, but our focus has always been drawn to businesses with a unique soul and vision.
  • Armen Kaladzhyan
    Founder & Lead Strategist
    With a 20-year career in digital marketing for brands in the EU, Americas, and the Middle East, Armen is an expert in building predictable growth systems.

    He now focuses this strategic expertise on the hospitality sector, helping unique hotels translate their vision into measurable results like direct bookings and guest loyalty.
  • Irene Kirillova
    Partner & Head of Operations
    Irene brings two decades of international B2B marketing experience, crafting strategies for major brands in demanding markets like Germany and South Korea.

    As a dedicated yoga practitioner and traveler, she possesses a rare ability to bridge the gap between high-level business strategy and the authentic communication that resonates with a wellness-conscious audience.

Ready to Build Your Engine?

The first step is a 30-minute introductory call to discuss your goals and see if our strategic Blueprint is the right fit for your vision.
A no-obligation introductory call to discuss if the Blueprint is the right first step for your hotel or retreat
Based in Madrid (Spain) & Tbilisi (Georgia), working worldwide!