With over 15 years in digital marketing, Armen is an expert in building predictable growth systems for premium brands.
His portfolio includes partnerships with luxury fashion houses like Brioni and Kiton, as well as innovative boutique hotels.
A recognized authority in the field, Armen is a regular speaker at major industry events, including the MITT Travel & Tourism Exhibition and the Hospitality Industry Forum. He focuses his strategic expertise on translating a hotel's unique soul into a powerful engine for direct bookings.