We Believe Unique Hotels Deserve a True Partnership

Our story is a blend of deep expertise in digital marketing and high-level operational management, united by a lifelong passion for unique hospitality.
We've seen firsthand how powerful a brand can be, whether it's a world-renowned luxury automaker or a rising boutique hotel.
That's why we created this partnership: to combine our complementary skills and help the world's most unique hotels and retreats build predictable, sustainable growth.
  • Armen Kaladzhyan
    Founder & Lead Strategist
    With over 15 years in digital marketing, Armen is an expert in building predictable growth systems for premium brands.

    His portfolio includes partnerships with luxury fashion houses like Brioni and Kiton, as well as innovative boutique hotels.

    A recognized authority in the field, Armen is a regular speaker at major industry events, including the MITT Travel & Tourism Exhibition and the Hospitality Industry Forum. He focuses his strategic expertise on translating a hotel's unique soul into a powerful engine for direct bookings.
  • Irene Kirillova
    Partner & Head of Operations
    Irene brings a wealth of management experience from her distinguished career leading teams and high-stakes projects at premier global companies, including BMW and Mercedes-Benz.

    She is responsible for ensuring every client partnership runs flawlessly from start to finish. Her expertise in operational excellence and premium client relations guarantees that our partners receive the highest level of service, clear communication, and dedicated attention.
Our Philosophy
Our work is guided by a few core principles. They are the foundation of every client partnership and the reason our strategies deliver sustainable results.
  • Strategy Before Tactics
    We never start with a random ad or a social media post. Every partnership begins with a deep dive into your business to build a clear roadmap. Tactics without strategy are just noise.
  • True Partnership
    We act as a true extension of your team, not just an external agency. Your goals become our goals. We are deeply invested in your success and communicate with honesty and transparency at every step.
  • Marketing with Soul
    Your brand's unique vision is your greatest asset. Our job is to translate that soul into a compelling digital story that attracts guests who share your values. We don't believe in generic, one-size-fits-all marketing.
  • Creativity Backed by Data
    While our approach is creative and story-driven, our decisions are always guided by data. We focus on measurable outcomes like direct bookings and guest loyalty to build a truly predictable growth engine.
Genuine Client Testimonials
Helen Rеizеntul
General Manager, Mys Boutique Hotel 5*
We have a strong, unique brand, but Armen's team was the first to truly translate that brand vision into a cohesive, high-performance digital system. They understood our aesthetic and connected it directly to performance marketing. The impact on our direct bookings was immediate and significant. True professionals who bridge the gap between brand and sales.
Andrew Dunаevsky
General Manager, Mountain Hotel "Dom U Reki"
We came to Armen's team with what we thought was a simple request: 'We need more marketing to boost our occupancy.' We assumed the answer was more advertising. What we got instead was a deep strategic analysis that uncovered the real bottleneck was in our sales process—slow response times to inquiries. This single insight was invaluable. It's this kind of deep thinking, not just marketing execution, that truly sets them apart.
Konstantin Prоkоpiеv
Owner, Safari Tours Tanzania
Before partnering with AK Marketing, our marketing efforts were costly and, frankly, chaotic. Their team brought a level of strategic clarity we desperately needed. The audit process was insightful, and the subsequent shift in focus—from broad spending to building brand equity—was a brilliant move. It was an investment in efficiency.
Natalie Zhеltuсhin
Founder, "Dom Drakona" Retreat Center
Finding a marketing partner who truly understands the soul of a remote, mission-driven retreat center is nearly impossible. Armen and his partner are that rare find. They didn't just see our empty winter season as a business problem to be solved with ads; they saw it as an opportunity to tell a new, powerful story. They took the time to understand the unique energy of Altai in winter and helped us 'productize' it in a way that resonated deeply with our ideal audience of retreat leaders. They are more than marketers; they are strategic partners who honor the brand's vision while building the systems needed for it to thrive. The process of creating our winter offering together was as valuable as the result itself.
Elena Razdolskaya
Founder of Veter, an Active Travel Agency
We launched our project at a very unfortunate time—right at the start of the pandemic. It was challenging not only to attract clients but even to generate inquiries. However, you did everything possible to give us a strong start. We got a beautiful page that quickly gained traction, growing from almost zero to 2,000 followers in just a few months. During the summer and early fall, we received a significant number of inquiries from potential customers. The second wave of the pandemic brought its own "adjustments," but we truly appreciate your professionalism and dedication.
Guljan Khudaiberenova
Founder of BVK Travel Agency
Thank you for being part of our business launch from the very beginning. We started with a vague concept and didn’t even have a name. You guided us through every stage of development—from crafting our strategy to acquiring our first clients.
We Partner with Visionaries
Our focus is not on large, corporate chains, but on independent hotels, retreats, and travel brands with a unique soul. We believe in quality over quantity, building deep partnerships with founders and teams who are passionate about creating unforgettable guest experiences. Here are some of them.
Ready to Build Your Engine?
The first step is a 30-minute introductory call to discuss your goals and see if our strategic Blueprint is the right fit for your vision.
A no-obligation introductory call to discuss if the Blueprint is the right first step for your hotel or retreat
Based in Madrid (Spain) & Tbilisi (Georgia), working worldwide!