- Clinic situation: No "entry-level" offers existed. Patients went directly to full consultations at $120, creating a high entry barrier for many.
- What it means: Offers that allow clients to get acquainted with your business with minimal risk.
- Why it matters: This is critical for expanding your client base and growing sales, especially if you actively promote through Google Ads or social media.
- Examples:
For clinics: express diagnostics at $80, a 15-minute telemedicine consultation, or a "Men's Health 40+" checkup.
For travel agencies: a free 15-minute consultation to plan your dream vacation, a destination mini-guide, or a trip cost calculator.
For financial services: a free credit history analysis, investment calculator, or benefits consultation.